TranslateShark

One of the biggest misconceptions of a global advertising campaign is that if it was successful on one particular market, it will also work for the rest of the world. The cultural differences and the preferences of international target audiences may differ a lot. But it is the words a marketer uses that matter the most. If one decides to choose a word-for-word translation, the campaign is doomed because of the translation fails.

The more time you dedicate to make sure every word is on its place and the message you want to communicate is accurately translated the better results you will get. Consult with the local office and let them express their opinion. Does your slogan fit in the perception of the brand people have? Never underestimate the importance of the right message as in the end it is the key factor for a consumer to choose your brand.

Page Content:

1. Year 2050
2. Year 2115

Do you remember the Babel tale? When a man decided to reach God by building a tall tower. That didn’t work out as apparently God is not a big fan of pop-visits. So, he cursed the human race with the variety of languages and made the communication process pretty difficult. In our today’s reality, knowing many foreign languages is the way to stay in touch with your friends and business partners abroad. And it’s a resume winner. We’ve stopped thinking of the numerous languages as a curse and now treat them as a mean to enrich our knowledge and professionalism. But will the situation change in the future? Will there be a future language that everybody will speak and understand?

Page Content:

1. People
2. Environment
3. Money

Did you know that according to the most recent Pew Research Center survey measuring the smartphone penetration, the U.S. is not on the top of the list? With 72% of people owning smartphones, it only takes the fourth place being inferior to South Korea, Australia, and Israel. Some markets unreasonably get more attention than others, and some don’t get any at all. This lack of information is equally disappointing and inspiring because to conquer the markets with your apps overseas can be easier and of more fun.

Page Content:

1. Time Records
2. Quantity Records
3. Melodic Records

We all tend to think that our native language is the most beautiful, the most comprehensive, the most flexible, and so on. That’s mostly due to our patriotic feelings. Some serious scientific research in linguistics has nothing to do with it. But there are languages with undeniable and very unusual record-breaking features you simply can’t ignore.

The main task of a good translator is to find the main idea of the text and communicate it in a foreign language. And it’s very important to save that unique style of writing and be able to interpret all of the individual features of an author. That’s why translating fiction literature is so difficult. We’ve tried to focus on those individual features of famous authors and come up with funny nicknames for them. Do you agree or disagree?