Author: Mark Davis

Page Content:

1. Bigger Brain
2. Better Health
3. Smarter Children
4. Successful Career

A shocking fact: of all the languages we have today, only a tiny fraction will stay in the future. The humanity is on its way to creating a universal language everybody will understand. The languages of today will either alter a lot or disappear with some time. Does that mean that there is no rational reason to learn a foreign language except for becoming more educated? Why should you dedicate time to learning French if you are not planning to stay in France for more than a couple of weeks, right? And do your children need to do it as well?

Page Content:

1. For for leisure time
2. For business trips

It is often not the lack of time or the impossibility to take a week off from work that holds us back from traveling. The high probability of exceeding one’s budget after coming back home brings all the motivation and excitement down. The psychological effect of any trip may be quite dangerous. The feeling of finally going on vacation makes you believe that you’ve deserved that expensive souvenir and have the right for that over-the-budget dinner in a famous restaurant. There is nothing wrong with treating yourself to a nice dinner and comfortable hotel room. But you need to have a total control over your expenses not to spoil the positive impression of the trip afterward. That’s why there is such a great variety of travel budget apps.

For those tourists who don’t want to spend more than they’ve planned while traveling around the world, here’s a list of all kinds of apps that can help.

One of the biggest misconceptions of a global advertising campaign is that if it was successful on one particular market, it will also work for the rest of the world. The cultural differences and the preferences of international target audiences may differ a lot. But it is the words a marketer uses that matter the most. If one decides to choose a word-for-word translation, the campaign is doomed because of the translation fails.

The more time you dedicate to make sure every word is on its place and the message you want to communicate is accurately translated the better results you will get. Consult with the local office and let them express their opinion. Does your slogan fit in the perception of the brand people have? Never underestimate the importance of the right message as in the end it is the key factor for a consumer to choose your brand.

Page Content:

1. Year 2050
2. Year 2115

Do you remember the Babel tale? When a man decided to reach God by building a tall tower. That didn’t work out as apparently God is not a big fan of pop-visits. So, he cursed the human race with the variety of languages and made the communication process pretty difficult. In our today’s reality, knowing many foreign languages is the way to stay in touch with your friends and business partners abroad. And it’s a resume winner. We’ve stopped thinking of the numerous languages as a curse and now treat them as a mean to enrich our knowledge and professionalism. But will the situation change in the future? Will there be a future language that everybody will speak and understand?

Page Content:

1. People
2. Environment
3. Money

Did you know that according to the most recent Pew Research Center survey measuring the smartphone penetration, the U.S. is not on the top of the list? With 72% of people owning smartphones, it only takes the fourth place being inferior to South Korea, Australia, and Israel. Some markets unreasonably get more attention than others, and some don’t get any at all. This lack of information is equally disappointing and inspiring because to conquer the markets with your apps overseas can be easier and of more fun.