Author: Mark Davis

Page Content:

1. Relevance
2. Online Support
3. Language

You’ve worked very hard to bring your business to success and now it’s time to take the next step – go global. Or at least try to conquer a neighboring market for starters. Translating a company’s website will be the first priority. There has to be an appealing and comprehensive description of your products or services to give the prospective customers an idea of what you have to offer. And it’s not the benefits you need to write about in your product description, it’s something else.

Page Content:

1. Language Peculiarities
2. Environment
3. Development

Congratulations! You’ve developed a helpful software and now thousands of people can use it every day. But wouldn’t it be great if you could turn those thousands into millions? Of course, it would. The approach most of the IT companies take is going global with their software and applications. There are no boundaries in the digital world, why should there be any in the real one? That is why your business should enter new markets and seek new clients. That’s where IT localization will become the essential part of your business strategy. And there are some things you need to take into account.

No matter what foreign language you learn, your final goal is to become fluent in it and be able to speak like a local. The formal language is all about grammar rules and sophisticated expressions. But people don’t normally use it in an everyday life. Just take a look at yourself and your friends and colleagues. You often cut the words short and include common slang expressions into your speech. And isn’t it interesting to find out about what equivalents of those words are there in a foreign language? In this article, we’ll talk about Japanese slang and Japanese phrases you’ll need to have a normal daily conversation.

Page Content:

1. Minor Changes
2. Dramatic Changes
3. General Tips

If you’re a marketer who needs reliable translation services, you should be aware of some important tips and tricks on how to achieve the best possible results. Your final goal is to receive a text that is appealing and comprehensive for the target audience. It means that you (or your translator) need to have a clear understanding of that audience and be familiar with the local culture and traditions to succeed with the translation of marketing content.